Privacy Policy

Privacy Policy

Effective Date: September 29, 2025

This privacy statement (“Statement”) applies to Salt Ranch Hotel (collectively, “Salt Ranch,” “we,” or “us”). We strive to deliver outstanding products, services, and experiences. We value your business and, more importantly, your loyalty. We recognize that privacy is an important issue. We have developed this Statement to explain our practices regarding the personal information we collect from you or about you on this site or via our apps, through written or verbal communications with us, when you visit our property, or from other sources. While this Statement broadly describes the practices we have adopted globally, local laws vary and some jurisdictions may place restrictions on our processing activities (e.g., certain jurisdictions may require affirmative consent to send marketing messages). Therefore, our actual practices in such jurisdictions may be more limited than those described herein, in order to enable us to comply with local requirements.

We act as a data controller for the personal data we collect through this Site.


CONSENT

“Personal data” means any information collected and logged in a format that allows you to be identified personally, either directly (e.g. name) or indirectly (e.g. telephone number) as a natural person. Before providing us with this information, we recommend that you read this document describing our customer privacy protection Statement.

By using any of our products or services and/or by agreeing to this Statement, e.g. in the context of registering for any of our products or services, you agree to the collection and use of Personal Information as described in this Statement.

Please note that this Statement does not apply to our processing of personal information on behalf of and subject to the instructions of third parties other service providers, companies that organize or offer packaged travel arrangements, marketing partners, or corporate customers.

SCOPE OF APPLICATION

This Statement applies:

  • To all data processing implemented in our hotel,
  • To all our reservation websites,
  • To third party processors that we partner with.

WHAT PERSONAL DATA IS COLLECTED

At various times, we will be obliged to ask you, as a customer, for information about you and/or members of your family, this may include:

  • Contact details (for example, last name, first name, telephone number, email)
  • Personal information (for example, date of birth, country)
  • Information relating to your children (for example, first name, date of birth, age)
  • Your credit card number (for transaction and reservation purposes)
  • Your membership number for a loyalty program or another partner program (for example, an airline loyalty program)
  • Your arrival and departure dates
  • Your preferences and interests (for example, smoking or non-smoking room, preferred floor, type of bedding, type of newspapers/magazines, sports, cultural interests)
  • Your questions/comments, during or following a stay in our establishment.

The information collected in relation to persons under 18 years of age is limited to their name, and date of birth, which can only be supplied to us by an adult. We would be grateful if you could ensure that your children do not send us any personal data without your consent (particularly via the Internet). If such data is sent, you can contact the Data Privacy department to arrange for this information to be deleted.

We do not deliberately collect sensitive information, such as information concerning race, ethnicity, political opinions, religious and philosophical beliefs, union membership, or details of health or sexual orientation.

In addition, we collect other personal information in certain cases, such as:

  • Surveys: We may request demographic data or other personal information in customer surveys.
  • On-property Collection: We collect additional personal information during registration/check-in at our properties, including such information as may be required by local laws. We may also use closed circuit television and other security measures at our properties that may capture or record images of guests and visitors in public areas, as well as information related to your location while on our properties (via keycards and other technologies). We may also use closed-circuit television and other technologies that record sound or video for the protection of our staff, guests and visitors to our properties where permitted by law. In addition, we may collect personal information in connection with on-property services, such as concierge services, health clubs, spas, activities, child care services, equipment rental, and our Open Key app (where available).
  • Event Profiles: If you plan an event with us, we collect meeting and event specifications, the date of the event, number of guests, details of the guest rooms, and, for corporate events, information on your organization (name, annual budget, and number of sponsored events per year). We also collect information about the guests that are a part of your group or event. If you visit us as part of a group, we may have personal information about you provided to us by the group and may market to you as a result of your stay with a group or attendance at an event in accordance with your preferences as permitted by law. If you visit us as part of an event, we may share personal information about you with the event planners, as permitted by law. If you are an event planner we may also share information about your event with third-party service providers who may market event services to you as permitted by law.
  • Social Media: If you choose to participate in Hotel-sponsored social media activities or offerings, we may collect certain information from your social media account consistent with your settings within the social media service, such as location, check-ins, activities, interests, photos, status updates and friend list. We may also allow you to enter into contests to provide photos, such as of your stay with us, which you may share with your connections on social media for votes, shared offers or other promotions.
  • Forward-to-a-Friend: From time to time, we may offer a feature that allows you to send an electronic postcard or otherwise share a message with a friend, whether via the Internet, a stand-alone kiosk or mobile device. If you choose to use this feature, we will ask you for the recipient’s name and email address, along with the text of any message you choose to include. By using this feature, you represent that you are entitled to use and provide us with the recipient’s name and email address for this purpose.

In addition to the information we collect from you directly, we may also infer information about you based on the information you provide to us or from Other Information we collect.

SENSITIVE INFORMATION

The term “sensitive information” refers to information related to your racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health, sex life, or sexual orientation, genetic information, criminal background, and any biometric data used for the purpose of unique identification. We do not generally collect sensitive information unless it is volunteered by you. We may use health data provided by you to serve you better and meet your particular needs (for example, the provision of disability access).Moreover, depending on applicable local laws, other information could be considered sensitive, such as your credit card number, your leisure activities, personal activities and hobbies, and whether or not you are a smoker. We may be obliged to collect such information in order to meet your requirements or provide you with an appropriate service, such as a specific diet.In this case, depending on the laws in force in certain countries, your prior consent may be required with regard to the collection of sensitive information.

WHEN YOUR PERSONAL DATA IS COLLECTED

Personal data may be collected on a variety of occasions, including:

Hotel activities:

  • To all data processing implemented in our hotel,
  • To all our reservation websites,
  • To third party processors that we partner with.

Participation in marketing programs or events::

  • Participation in customer surveys
  • Online games or competitions
  • Subscription to newsletters

Transmission of information from third parties:

  • Tour operators
  • Travel agencies
  • GDS reservation systems

Internet activities:

  • Connection to our website (IP address, cookies)
  • Online forms (online reservation, questionnaires, social networks login devices)
FOR WHAT PURPOSES DO WE COLLECT DATA

We collect your personal data for the purposes of:

  • Meeting our obligations to our customers.
  • Managing the reservation of rooms and accommodation requests:
    • Creation and storage of legal documents in compliance with accounting standards.
  • Managing your stay at the hotel:
    • Monitoring your use of services (telephone, bar, pay TV etc.)
    • Managing access to rooms
    • Internal management of lists of customers having behaved inappropriately during their stay at the hotel (aggressive and anti-social behavior, non-compliance with the hotel contract, non-compliance with safety regulations, theft, damage and vandalism, or payment incidents).
  • Improving our hotel service, especially:
    • Processing your personal data in our customer marketing program in order to carry out marketing operations, and gain a better understanding of your requirements and wishes
    • Adapting our products and services to better meet your requirements
    • Customizing commercial offers and the promotional messages we send to you
    • Informing you of special offers and any new services
  • Managing our relationship with customers before, during and after your stay:
    • Managing the loyalty program
    • Providing details for the customer database
    • Segmentation operations based on reservation history and customer travel preferences with a view to sending targeted communications
    • Predicting and anticipating future behaviors
    • Developing statistics and commercial scores, and carrying out reporting
    • Providing context data for the offer push tool when a customer visits a Group website or makes a reservation
    • Knowing and managing the preferences of new or repeat customers
    • Sending you newsletters, promotions and tourist, hotel or service offers, or offers from our partners, or contacting you by telephone
    • Managing requests to unsubscribe from newsletters, promotions, tourist offers and satisfaction surveys
    • Taking into account the right to object
    • Using a dedicated telephone service to search for persons staying in our hotels in the event of serious events affecting the hotel in question (natural disasters, terrorist attacks etc.).
  • Use a trusted third party to cross-check, analyze and apply certain devices to your collected data at the time of booking or at the time of your stay, in order to determine your interests and your customer profile, and to allow us to send you personalized offers.
  • Improving services, especially:
    • Carrying out surveys and analyses of questionnaires and customer comments
    • Managing claims/complaints
    • Offering you the benefits of our loyalty program.
  • Securing and enhancing your use of our websites, especially:
    • Improving navigation
    • Implementing security and fraud prevention.
  • Conforming to local legislation (for example, storing of accounting documents).
CONDITIONS OF THIRD-PARTY ACCESS TO YOUR PERSONAL DATA

In order to offer you the best service, we can share your personal data and give access to authorized personnel, including:

  • Hotel staff
  • Reservation staff
  • IT departments
  • Commercial partners and marketing services
  • Legal services if applicable

With service providers and partners, including:

  • IT sub-contractors
  • Banks and credit card issuers
  • External lawyers
  • Marketing service providers

Local authorities if required by law.

DATA SECURITY

We take appropriate technical and organizational measures, in accordance with applicable legal provisions, to protect your personal data against illicit or accidental destruction, accidental alteration or loss, and unauthorized access or disclosure.

When you submit credit card data when making a reservation, SSL (Secure Socket Layer) encryption technology is used to guarantee a secure transaction.

STORAGE OF DATA

We retain your personal data only for the period necessary for the purposes set out in this Statement or in accordance with applicable law.

ACCESS & MODIFICATION

You have the right to access your personal data collected by us and to modify it subject to applicable legal provisions.

To exercise your rights, please contact:

Salt Ranch Hotel
2914 Dickerson Pike
Nashville, TN 37207

Email: info@saltranch.com

All requests will receive a response as swiftly as possible and in accordance with applicable law.

CHOICES – MARKETING COMMUNICATIONS

If you have given us your contact information, we may inform you about our products and services or invite you to events via email, online advertising, social media, telephone, text message, push notifications, postal mail, and other means.

You may opt-out at any time by using the unsubscribe function in the email you receive from us.

UPDATES

We may modify this Statement from time to time. Consequently, we recommend that you consult it regularly, particularly when making a reservation.

QUESTIONS & CONTACTS

For any questions concerning our Privacy Statement, please contact:

Salt Ranch Hotel
2914 Dickerson Pike
Nashville, TN 37207

info@saltranch.com

ANNOUNCEMENT GOES HERE WITH ANY POTENTIAL NEWS OR OFFERS. ABILITY TO LINK.